Digital Marketing

Expand your Digital Reach with our Marketing Wizards

Search Engine Optimization(SEO) - Google, Bing & Yahoo

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The SEO related services we provide include:

• Keyword Research: Identifying and selecting keywords based on a variety of criteria including popularity, relevance, search patterns, competition and other factors.
• Information Architecture: Spotting any technical deficiencies in a website that may adversely affect website ranking. These include URL structures, navigation, HTML codes, design, cross-device performance and even server configuration.
• Related Content Creation and Copywriting
• On-page Optimization: Optimizing the page-level elements like content, page’s meta-information, image optimization, sitemap management, and internal & external link management.
• Link Building: Build related links (with impact) using search engines' approved and recommended methods
• Directory Submission: Submit your site to general and targeted directories in your business category / industry
• Press Releases: Write search engine friendly press release(s), and submit to targeted and premier news outlets
• Social Media: Establish profiles, pages in top social media sites such as Facebook, Linked-In, Twitter, etc., and utilizing the power of social media to gather endorsements.
• Reporting and Analysis: Monitoring and reporting based on traffic stats, user browsing trends, goal / objective tracking, etc.

Search Engine Marketing(SEM) (Google, Bing, Facebook & Linked-In)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. If you have a website that is not ranked for your business / services / products keywords on search engines or if you are running any kind of campaign for which you want to realize instant traffic to your website, then paid advertising is quick and instant solution that you should look for. Paid search marketing or paid advertising provides an unsurpassed opportunity for your business to reach a targeted audience who are interested in very specific and relevant information.

How it works?

Based on the targeted audience and your desired campaign, our SEM experts identify a relevant campaign strategy, set out timelines, manage budgets and run A/B tests to maximize your campaign goals. Our campaign strategy encompasses different advertisement formats including:

• Text Marketing
• Display Marketing
• Mobile Marketing
• Social Media Marketing

Our campaign experts would guide you through the process of changing / replacing keywords and arriving at an optimum set of keywords that would maximize your ROI.

We help you create and activate the campaigns on the world’s leading ad networks including:

• Google AdWords
• Bing Ads
• Facebook Ad Platform
• Linked-In Ad Platform

Social Media Optimization(SMO)

We have moved on from Social Media 1.0, which was the era of having profiles and pages setup on Social Media platforms and replicating the same content that brands used to push on other ATL and BTL channels. Now, it is Social Media 2.0 where customers are put off by advertisements, they want to see content that interests them. They have the power to switch off content that they do not wish to see.

We have invested lot of time & effort in research, and understood what works on social media after executing hundreds of campaigns for different brands. So, by keeping customers at the forefront, we focus on creating content which is interesting, engaging & influencing the users. We help you with - Understanding your social media goals, defining target audience, creating exceptional content / strategy which can get people hooked to your brand.

Our SMO services includes:

• Social Media Page Management
• Social Media Campaigns
• Influencer Marketing
• Social Listening
• Video Campaigns